Power your team and AI with stronger performance signals. Make better decisions, accelerate results, and act before the competition.
Less noise. Better decisions.
Audit enginestories analytics
STATUS: ANALYZINGAUDIT RUNNING
STEP 01 / 6Connect sources
0% complete
›Connecting Google Ads · Search Console · data warehouse
audit checklist
01Connect sourcesrunning
02Audit search dataqueued
03Detect wastequeued
04Map opportunityqueued
05Forecast impactqueued
06Await human approvalqueued
signal loglive
Waiting for first signal…
Findings ranked by impact × confidence — every action passes through human approval.Human approval required
[ 02/09 ]Positioningdecision power
Positioning
Not just more AI. More decision power.
Not generic AI. Not another dashboard. Stories is built to answer the performance questions that matter: where results are heading, where budgets should move, what needs control, and what your team should do next.
Don't take more decisions. Take better ones.
signal monitoring
Monitor search performance
Track paid and organic search demand, brand movement, query coverage and performance changes before they become hidden problems.
forecast layer
Predict spend and bids
Estimate where budget can scale, where bids should be reviewed, and where returns may start to flatten.
OPPORTUNITYSEO content briefreview
WASTECandidate negativesreview
FORECASTControlled spend testdetected
AI strategist
Act with a strategic partner
Built on Stories’ performance skills to turn search data into ranked opportunities, reviewable recommendations and clearer next actions.
Built on performance skills written by senior marketers — not generic AI prompting.
02
Opportunity layer
Stories ranks what deserves attention across paid, organic and business signals.
03
From data to action
Every output comes with reasoning, expected impact and a suggested next step.
[ 04/09 ]A top operator joining your teamjudgment
The unfair advantage
Like adding A-player to the performance team.
Stories AI turns your data into operator-grade insight — powered by leading AI models, expert-built performance skills, real account patterns and forecasts from our machine learning layer.
01
Skills integration
Written from real performance playbooks by senior specialists. Each skill encodes how an expert would look at the account.
02
Scandinavian expertise
Built by and for marketers working with leading Scandinavian growth companies. Hard-won operating standards, made portable.
03
Trained on real data
Grounded in real company data, real account structures and real decision patterns — not synthetic prompts.
[ 05/09 ]Product capabilitiescapabilities
Capabilities
Built for the decisions behind growth.
Stories helps teams see where spend is leaking, where growth is hiding, what is likely to happen next, and which moves deserve attention first.
NEW
Spend waste audit
Find where budget is leaking across accounts, campaigns, search terms and structure.
NEW
Growth opportunities
Surface the search, SEO and channel gaps most likely to unlock the next layer of growth.
NEW
Forecasted performance
See where performance is heading before the next budget review or month-end report.
NEW
Budget movement
Identify where to scale, where to hold back and where budget pressure should move next.
NEW
Goal reach predictor
Estimate whether current pacing is enough to hit commercial targets before the period ends.
NEW
Search intelligence
Connect paid and organic demand to find missed rankings, overlap, cannibalization and upside.
NEW
AI decision support
Give your team and AI the same signal layer for sharper priorities and better next steps.
COMING
Social channels
Extend the same decision layer to paid social, creative signals and channel-level action.
Not more dashboards. Stronger signals for the decisions that move growth.
[ 06/09 ]Budget and bid predictionforecast
Forecast
Predict where spend works hardest.
Stories Analytics estimates likely impact before your team moves budget — showing where to scale, where to ease back, and where diminishing returns begin.
[ 07/09 ]Real findings · real impact · reviewablefindings
Findings
Real findings. Real impact. Reviewable.
Every finding is a structured record. Same shape every time — so your team can scan, rank, and approve without re-learning.
Search term waste
#01
38 high-spend queries spent $2,140 with under one conversion in 30 days.
Estimated impact−$2,140 / mo
Confidence
86%
SourceGoogle Ads · search terms
suggested next stepReview · candidate negatives
review requiredcandidate · →
SEO opportunity from paid search
#02
"family plan vs business plan" — strong paid conversion rate, weak organic visibility.
Estimated impact+1,400 sessions / mo
Confidence
74%
SourceGoogle Ads × Search Console
suggested next stepGenerate content brief
review requiredcandidate · →
Budget headroom / pacing
#03
EU Search · Brand: 64% spent at 41% of the period. Headroom remains within the safe range.
Estimated impact+$1,820 ceiling
Confidence
68%
SourceGoogle Ads × forecast
suggested next stepReview controlled pacing test
review requiredcandidate · →
[ 08/09 ]Structured outputsagent-ready
Structured outputs
Structured outputs, ready for humans and AI systems.
Stories AI turns findings into structured files your team can review, route into workflows, or connect to other AI systems.
finding · structured output
JSON200 OK
Where it goes
One shape. Many surfaces.
Each finding can flow into the surfaces your team already lives in — without changing shape, losing its source, or hiding its confidence.
Stories review queue
Where humans approve
Dashboards
Embed structured records
Slack & email
Alerts when impact spikes
Agent-ready tools
Pipe into your AI workflows
Every finding ships with its reason.
Signal, source and confidence travel with the record — no black box.
[ 09/09 ]Human approval · activity logapprove
Approval
Machine speed. Human control.
Stories Analytics is not a black-box autopilot. Every recommendation passes Detected → Reviewed → Approved → Logged — and every state change is inspectable.
01 · Detected
Engine surfaces a finding.
The engine surfaces a finding — tagged with the skill, source and confidence behind it.
actor: Engine
02 · Reviewed
A human inspects and shapes it.
A performance lead inspects, adds context, and accepts the suggested next step.
actor: Performance lead
03 · Approved
Sign-off is recorded.
Sign-off is recorded. The action passes to the responsible owner for execution.
actor: Approver
04 · Logged
Every change is written down.
Every state change is written to the audit trail with its time and lineage.
actor: Audit trail
✦Stories Analytics never edits campaigns automatically. Execution lives with your team. The engine surfaces, ranks, and reasons — your team approves.
Activity logStreaming
14:12enginedetectedSEO opportunity · "family plan vs business plan"